Columbia Records 2015 Grammy Campaign
Project Type: Visual Design, Music Marketing
Every year at Columbia we would work on a way to say congrats to the artists that had been nominated and won Grammys. Usually it was a simple slider with images but in 2015 I decided to kick it up a notch and made a whole interactive experience with my team. I fully branded the site finding inspiration in the Grammy creative in addition to keeping it true to the Columbia Records look & feel.
This video shows the User Journey as they scroll through the site. Extra UI was added to the bottom and the sides so they could go backwards and forwards in the experience.
Branding was inspired by the artists original album art.
Marketing
Credits
Creative Director & Design: Karen Pedroza
Engineer(s): Matt Peterse, Harry Jean-Conte