Mad Families / Integrated Campaign
This campaign was a comedy that made you question the characters constantly, which ended up being reflected in the artwork through various scratch-out elements.
Social
Countdown graphics
This series was posted together so you would see the families together.
Creative Director: Danilo Estrada, Visual Design: Karen Pedroza & Ahmed McPherson
OTT: Amazon Web Skins
I reworked some of these graphics and added some flare to the background so it would still convey the theme of the movie.
Email Blast
This blast was sent out to fans so they would be notified when the movie was out for them to watch.