Art of More / Integrated Campaign
This campaign was about a group of outlaws buying and selling artwork on the underground market. This project was great because I got to work in different styles inspired by famous artists.
Social
I worked with an illustrator to create these graphics inspired by the stolen artwork from the show.
Creative Direction & Design: Karen Pedroza, Illustration: May Song
Creative Direction, Design & Editor: Karen Pedroza
This set were broken up into 4 social graphics but if you combined them you would get the title treatment going behind them. This was done to tease fans as they would have to wait a few days to get the full picture.
Creative Director: Danilo Estrada, Visual Design: Karen Pedroza, Illustration: May Song
This set is inspired by various popular art styles.
Creative Director: Danilo Estrada, Visual Design: Karen Pedroza, Illustration: Freelance Illustrator
OTT
This set of graphics went on the Roku store and would cycle through different versions.
Creative Director: Danilo Estrada, Visual Design: Karen Pedroza, Illustration: May Song
Email Blast
This blast was sent out to fans so they would be notified when the series was out for them to watch.