Introduction to Outschool
What is it? A K-12 platform that provides supplemental and primary education to students across the world.
Audience? Primary homeschoolers, secondary supplemental education
January 2024 Campaign Video
For the past year, we have been slowly ramping up to include a video in each campaign. Budget has been an issue, so assets were few and far between. It was time to get scrappy - something I’m very familiar with! Working with a great video and motion editor, I focused on trying to speak to our biggest audience: homeschoolers. With a little bit of emoji magic and irreverence, we pulled together a 30-second spot.
Credits
Creative Direction & Design: Karen Pedroza
Video & Motion: Roman Cortez
Creative Strategist: Alex Bollinger
2023 Fall Campaign Video
We wanted to make sure that kids coming back from a summer break wouldn’t be bored and also realized that they might need a little help remembering what they may have forgotten over the summer. The audience we were addressing were parents trying to find a tutor for their child. Fun and playfulness are at the heart of what we do at Outschool, so I wanted this video to reflect that and capture the emotion of what it would be like to take a class online.
Credits
Creative Direction & Design: Karen Pedroza
Video & Motion: Roman Cortez
Creative Strategist: Alex Bollinger
Testimonial & Product Feature Video
Besides addressing tutoring concerns, we also wanted to convey the quality of Outschool from a parent’s perspective while showcasing a few new product features. Organic social has done really well for us so I worked with an influencer to create a testimonial video that addresses the parental concerns we’ve collected over the years.
Credits
Creative Direction & Design: Karen Pedroza
Video & Motion: Betania Leone
Creative Strategist: Alex Bollinger